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We have all seen it now. With social distancing and working from home, watching straight-faced news anchors broadcast from their homes, in front of their decorative rock collections, their wedding photos, and their psychedelic posters.

Recently the Wall Street Journal featured an article on creating a professional backdrop for your video conference calls.

The main focus is to avoid unnecessary personal items to keep them professional from head to toe. And having lighting that will reflect well across to the other participants. Participants in video meetings report getting distracted by what’s behind the person speaking. While a completely blank white wall would look strange, so would family photos or a painting of a nude.

Ms. Davidson left New York to start a marketing-consulting company from her home in Greenville, S.C. For her, the first order of business was creating a suitable backdrop for video calls held with clients across the country. She removed clutter, streamlined the titles on her bookshelves, and kept family photos out of the picture. When videoconferencing, clients see Ms. Hayes in front of a white wall with only one piece of artwork—a framed New Yorker magazine cover featuring dogs.

Her first tip: Don’t dress nicely just from the waist up. “The first time I did that, I had to