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The Odyssey, the classic tale by Homer, tells the story of Ulysses and his travels home to his wife and kingdom. On the journey, Ulysses is told he will encounter the Sirens. In Greek mythology, these creatures would tempt sailors to venture near their rocky islands with beautiful songs.  As boats would approach the islands, the boats would be sunk on the rocks, and the sailors would drown.  Ulysses has his men tie him to the mast of his ship and then fill their own ears with beeswax.  In this way, he, and he alone, could hear their song but would be unable to crash his ship on the rocks or dive into the sea.

Behavioral science research implies that